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No Autodesk presence at the NAHB - Again?

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    No Autodesk presence at the NAHB - Again?

    It's disheartening to me that Autodesk does not make an effort to represent their products as viable solutions for Home Builders at the IBS. This is an International event, and there is just as much Commercial exposure there as there is Residential so what gives? Surely AU isn't the do-all-end-all event for Autodesk marketing? Perhaps Autodesk feels like no one else can compete with their products so why bother, or maybe it's not even in their game plan to approach Home Builders because they are making too much money from the Commercial sector? I've been attending this show for the past 3 years and I continue to hear these kinds of comments as I run into clients looking for better solutions for Residential BIM Design. There is "Huge" interest right now as the Residential sector is beginning to come out of the "dark ages". It was encouraging to see several companies display Revit related productivity add-ons to assist with the Builder transition, but I don't understand why Autodesk can't be there themselves to underscore the message that there products & BIM are available for the Residential Sector also.

    #2
    I don't know anything specifically about that event, but it's always been obvious that Autodesk doesn't care about catering their products to the residential market (which is kind of funny since that's a freaking huge market). This used to be a common debate back in the day. It's been the way it is for so long, I don't think most users even think about it anymore.

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      #3
      Well, I didn't really expect the "users" to care much since they are already using the products, but there is just so much untapped audience out there yet is all.

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        #4
        Originally posted by SuperDave View Post
        Well, I didn't really expect the "users" to care much since they are already using the products, but there is just so much untapped audience out there yet is all.
        Hmmm, I would expect the residential "users" to care a great deal because they use the product. And I agree about the untapped audience - I have plenty of anecdotal evidence of smaller residential firms still using AutoCAD 2006 or whatever. There's actually still some hand-draft architects around, though if they're not on board with CAD yet, they're never going to be.

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