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Thread: Interesting Article

  1. #1
    Moderator Drew's Avatar
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    Interesting Article

    http://blog.graphisoftus.com/uncategorized/graphisoft-managing-director-steve-benford-responds-to-cnbc-report-autodesk-actions

  2. #2
    JCM
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    Spanish Moderator JCM's Avatar
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    That is just despicable on behalf of Autodesk and CNBC!

    EDIT:
    Typing on my phone kinda stinks so I kept it brief
    I wanted to add:

    Having so many great examples of work being done in Revit.... This is just crazy!

    But I do have to agree had it been the other way around Graphisoft prob .would have taken the same stance.
    Last edited by JCM; May 9th, 2011 at 05:19 PM. Reason: Typing on my phone stinks

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    Forum Co-Founder Twiceroadsfool's Avatar
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    Wow. I mean, i dont use the product because i like their corporate stances, i use it because the product is better. But i wonder why they wouldnt grab one of thousands of us actually using their software well, LOL...

    But, its all media stuff. So who cares.

  4. #4
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    Dave Jones's Avatar
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    Quote Originally Posted by Drew View Post
    http://blog.graphisoftus.com/uncategorized/graphisoft-managing-director-steve-benford-responds-to-cnbc-report-autodesk-actions
    "By getting the facts wrong they forfeit objectivity and we suffer a collective loss from their failure..."

    how is this different than probably 80+% of media reporting about most anything in the good ole USA? The media doesn't worry about facts, they worry about readership and advertising dollars...period

  5. #5
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    Right, boooooooring....
    Really, couldn't care less if it was made in Revit or Archicad or Bentley or whatever. Stupid mistake and that's it. Don't see why Autodesk get's pummeled for this, CNBC should have checked their facts. But to make such a big deal out of it...?

    I'm going to do something more useful, like clipping my toenails.

  6. #6
    Administrator Gordon Price's Avatar
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    Hmm, one the one hand...

    If someone was interviewed about a project; maybe the owner, maybe the contractor, and my office was given design credit in error, I would expect us to set the record straight. Is that the right thing to do by law? No, the law has no such requirement. The law doesn't even require a correction on the part of the media. And as Dave points out the media depends on that little loop hole for their link baiting and advertising revenue generation. Now morally, the right thing to do is set the record straight. And at least within Architecture I suspect there may even be a professional imperative to set the record straight. I would certainly expect any true professional to do the right thing. I think Autodesk SHOULD set the record straight, but they have no reason to other than the moral higher ground, and I wouldn't hold my breath.

    On the other hand, if the shoe was on the other foot, I don't think Graphisoft would be rushing to set the record straight either. The law doesn't require it, and press is press, even when it isn't true. I think most corporations depend on that loophole too. So Graphisoft squaking about it is probably a little disingenuous. At the least.

    Gordon

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    Forum Addict elton williams's Avatar
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    you guys almost got me started...all i'll say about privatised media the world over is...no comment

  8. #8
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    Quote Originally Posted by elton williams View Post
    you guys almost got me started...all i'll say about privatised media the world over is...no comment
    well stated Elton

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